Small organic wine producers and Lavinia

Lavinia is a 6 500 m² immaculately designed wine store located on the busy boulevard de la Madeleine. It is one of the natural wines pioneers promoting small producers and authenticity. A green section of 500 shiny bottles is dedicated to organic wines.

Lavinia distinguishes itself from other organic wine shops in Paris because it works with small producers all around the world and believes that it makes the heritage of wine richer. Juan Manuel Condé, the store’s marketing and communication manager explains that: “Lavinia wants to represent the diversity of the vineyards whether it is in France or abroad.”

The store first opened in Madrid and Barcelona. “The major aim of Lavinia is to focus on small wine makers, whether they are organic or not.” Mr. Condé insists on the fact that: “We are a major label but we have very privileged relations with the small wine makers we work with. They make our concept special and richer.”

Lavinia holds organic tasting nights that have become a hit.